2017 Top 10 Inspiring Leaders in Sales Lead Management: B2B/B2C Management

These are the leaders that understand that their roles and the people in their departments make a difference in opportunities that are found and won or opportunities that are lost.   How they manage marketing and sales operations for lead creation and management makes a difference between competitive top-flight companies and losers.

Revenue Management is the core value for the 40 Leaders in Sales Lead Management

Lynden, WA – – December 15, 2017 – – James Obermayer, CEO of the Sales Lead Management Association (SLMA) announced that the results are in from the election for the inspiring ‘Leaders in Sales Lead Management.  In four different categories, ten inspiring leaders that received the most votes from named.

Obermayer said, “Sales Lead Management is the core discipline that when accurately done as a process, considering the needs of prospects and salespeople, and using the dozens of software applications and lead generation agencies available, can make the difference between being a successful company or an also-ran.”

“These 42 inspiring leaders (we had a tie in two categories) understand that lead management must be defined before the tools of CRM, marketing automation, business intelligence, and hundreds of software applications can be applied.  Many thousands of lead generation agencies and millions of marketing departments must manage sales leads properly to gain revenue in a predictable manner. This is why we recognize our inspiring leaders in this annual election.”

The top 11 winners in the order of votes received, are:

B2B and B2C Sales and Marketing Management

Dayna Rothman, BrightFunnel
Andrea Costello, Comcast West Division
Kate Adams, SmartBear Software
Patrick Renvoise, SalesBrain
Gail Carson, Fusion Marketing Partners
Kevin Joyce, The Pedowitz Group
Maneeza Aminy, Marvel Marketers
Mari Anne Vanella, The Vanella Group, Inc.
Jared Houghton, Ambition, Inc.
Jim Dickie, CSO Insights
Josh Evans, Velocify by Ellie Mae



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