Lars Helgeson, CEO/Founder, GreenRope

Winner: Lars Helgeson, CEO/Founder, GreenRope  @GreenRope

Category: People in software and web applications that pertain to sales lead management

2017 Winner Lars Helgeson SLMA's 40 Most Inspiring Leaders

Lars Helgeson is both entrepreneur and tech exec, leader and engineer. His knowledge of business combined with his skill for programming and coding led Lars to create GreenRope, a widely used CRM and marketing automation platform. As well as being the CEO & Founder of GreenRope, author and speaker, Lars also create JourneyFlow. He developed a visual customer mapping tool designed for all sales and marketers to use to help them design customer journeys. Lars is an exemplary candidate whose leadership inspires his team to collaborate, giving them a sense of ownership of their work and the GreenRope platform. This combined with the quality of the product has enabled GreenRope to compete with the top players in the CRM and marketing automation space, illustrating just how successful Lars has been at creating a winning team and a winning product. The “little engine that could” mentality is clear throughout the company, as each person is highly dedicated to the role they play within GreenRope. Lars is great at placing people where their skills are best used and ensuring people are happy and motivated through weekly team meetings. As a virtual company, Lars does an incredible job of making everyone feel like they are a part of something bigger.

He is a role model and perfect nominee!
Lars is nominated by Alessandra Ceresa of GreenRope

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