Nominated in the category: B2B and B2C C-Level Management
As CMO of SmartBear Software, Bryan has been commanding a highly successful inbound marketing model across multiple product families, driving demand and growth that allowed the company to be acquired earlier this year by Francisco Partners for a significant gain to prior investors. Bryan runs Marketing like a business with a team that is high-velocity and very agile, enabling them to do what it takes to achieve key outcomes, not getting bogged down with nonessentials. He is the recent winner of the RunMarketing Disruptor Award from Allocadia for his leading Marketing Performance Management (MPM) strategies. He shares his successful strategies, having developed two marketing measurement and analytics courses for MarketingProfs on measuring the customer journey. Bryan’s book, “Digital CMO’s Guide to Marketing Measurement,” lays out the processes and measurements required to operate a real-time, high-velocity lead generation system for B2B marketers, commanding details he learned as a submariner in the U.S. Navy.
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Bryan Semple is nominated by Brianne Cordima