Winner: Anna Fisher, Senior Director of Marketing, ZoomInfo LinkedIn
Category: People in Lead Generation companies (including agencies – consultancies – database providers – fulfillment telemarketing – trade show vendors – etc.)
As Senior Director of Marketing and Head of Lead Generation at ZoomInfo, Anna Fisher is directly responsible for lead nurturing strategies, lead generation and brand awareness. Anna’s years of experience in business and marketing are among the many factors which contribute to her numerous successes and strong leadership skills. Anna has helped ZoomInfo’s marketing team generate a large number of leads through various channels, including targeted webinar, nurture, website and conference strategies. In 2016, under Anna’s leadership, 86% of closed won business came from marketing generated leads. Anna is also credited for using her leadership skills to spearhead ZoomInfo’s internal alignment initiative between sales and marketing. Under her guidance, ZoomInfo changed their lead routing process and established an agreed upon framework for sales and marketing. This helped easily monitor the sales process and follow-up, and significantly improved company visibility, which led to an increase in the number of demos and free trials set up. She also was a key player in revamping the lead scoring system, which has helped sales prioritize their outreach narrowing in on key personas. Her industry recognition includes listing among the Sales Lead Management 40 Women to Watch and a Stevie Award for ZoomInfo for the Best Demand Generation Program of the Year.
Anna Fisher is nominated by Caitlyn Coen [clickToTweet tweet=”Anna Fisher of ZoomInfo nominated one of 40 Most Inspiring Leaders.” quote=”Share Anna Fisher’s nomination.”]