Nominated in the category:
B2B and B2C Marketing Management and Sales Management
About this nominee:
Vice President of Sales for The Pedowitz Group (TPG), Scott Benedetti leads the company’s global sales team. During his seven years at TPG, Scott has also led marketing. An expert on Account Based Marketing strategies, lead scoring and predictive technologies, Scott possesses deep insight into what drives today’s digitally savvy buyer.
An entrepreneur at heart, Scott runs his sale team by example, setting clear expectations and demanding accountability. He understands the critical role that marketing plays in driving sales revenue and used this insight to help build TPG’s internal demandgen engine.
Highly respected by his clients and colleagues, Scott has achieved great success throughout his sales and marketing career. For the last three years he was named One of the Top 50 Most Influential in Sales Lead Management.
Scott is frequently interviewed by media at leading marketing publications. This year he has been quoted and written articles for publications including:
- HuffingtonPost – “The Future of Sales: 9 B2B Sales Predictions”
- DMN – “9 Ways to Score with Lead Scoring”
- Sales & Marketing Management – “5 Best Practices in Lead Scoring from the Lens of a Revenue Marketer”
- Sales & Marketing Management – “ABM and Predictive Analytics: Two Nails in the B2B Salesperson’s Coffin”
Connect with Scott: