Nominated in the category:
People in Lead Generation companies (including agencies – consultancies – database providers – fulfillment telemarketing – trade show vendors – etc.)
About this nominee:
Over 30 years of experience as a B-to-C and B-to-B strategic creator of large scale, high performance, multi-channel customer acquisition, CRM and demand generation programs for blue chip clients such as: DIRECTV, AAA, Merck, DexMedia, T-Mobile, SAP, Symantec, FIS, Filemaker, Zurich Insurance, Anthem/BCBS AZ, Group Health, and Online Trading Academy. Grew agency from 25 to over 100 in three years, increasing revenues consistently to support profitable agency growth. Acquired by Omnicom in 2008. Expert in Technology, Wireless, Home Entertainment, Healthcare, Insurance, Financial Services, and Senior Marketing sectors.
Connect with Russell: