Nominated in the category:
People in Lead Generation companies (including agencies – consultancies – database providers – fulfillment telemarketing – trade show vendors – etc.)
About this nominee:
Karren as the director of SMB marketing for AT&T is responsible for integrating the email channel in to AT&T’s marketing outreach for acquisition of new customers. Over the last 3 years Karren has continued to build on the success they had year 1 by adding list segmentation and creating offers that resonate with prospects and produce high conversion ratios. Karren has been masterful in creating an end to end process for lead development and sales pull thru.
Connect with Karren: