Nominated in the category:
B2B & B2C Sales and Marketing Management
About this nominee:
Genie’s achievements go beyond the role of sales & marketing practitioner. She is also a co-founder of Parker, Murray and Associates, a call center that supplied sales and sales leads to businesses in a large variety of industries from small business to Fortune 500, Genie spearheaded adoption of new lead management technologies that drove productivity and efficiency. Many of these new technologies became the foundation for VanillaSoft in 2005. Genie is also a visionary who recognizes the need for specific tools for the emerging inside sales market, which is currently outpacing the outside sales market. She is an advocate for the need to adapt queue-based routing technology to high-end sales. She is a firm believer in the concept that while technologies to manage inside sales may become more complex, the end user experience – that of the inside sales rep – should actually make it simple to do his or her job.
Connect with Genie: