Nominated in the category:
B2B and B2C Marketing Management and Sales Management
About this nominee:
Adam is a marketing thought-leader that continues to dig deeper into B2B marketing, Demand Generation Strategy and the optimization of it all to help make marketers and their organizations more efficient. Adam’s book, Balancing the Demand Equation, continues to help marketers and executives understand the Demand Process and why demand generation must be a perpetual process, and not just a series of disjointed, product-focused campaigns.
The time and effort Adam gives to his clients and his team is what sets Adam apart from others in the field. In addition, his ability to analyze data to better understand demand generation performance and the required optimization to improve that performance, is second to none. Adam is a born marketer with analytical skills that make him unique and an inspiring leader.
Connect with Adam: